![]() Where Captivate differentiates itself in its messaging and, to some extend its toolset, is around podcast growth. Each podcast includes a reasonably-customisable website, and for those using WordPress, a plugin that makes integrating podcast content into an existing website easier. The content management system is easy to use – with its UI getting a big facelift in the spring of 2021 – and it boasts IAB certified metrics. It quickly grew, backed by a strong brand and a focus on podcast marketing. Create soundbite clips from episodesĬaptivate.fm was formed in 2018 by Mark Asquith and the team behind Podcast Websites. Podcasters looking to host their own website will likely want something more flexible than the out-of-the-box solution, but for all their positioning as a casual service for beginners, it has features and support for those ready to take their podcast more seriously, including IAB-certified analytics, dynamic content insertion, transcription, and an attractive embeddable player. The company’s vast educational resources, predictable pricing (including a free tier) and their somewhat silly name position Buzzsprout as a solid service for the hobbyist looking to flex their muscles. They share a lot of user-interface DNA with Libsyn, Podbean and similar companies that arose in the early 2000s, but since 2020 have been leading the charge in adoption of standards like the Podcast Index’s podcast namespace. Up until a couple of years ago, Buzzsprout was something of an also-ran, but has seen major growth since 2018 and is now arguably the world’s biggest podcast host.
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